Final post-production direction
for stills campaigns
When the shoot is done and the visual direction
needs to hold all the way to delivery.
I step in at the final stage of post-production — retouch, color and finishing —
to keep the work consistent and avoid unnecessary revisions before delivery.
Less noise · More control · Cleaner delivery
What working with me feels like
You don’t need to explain everything twice
You don’t get multiple versions of the same image
You don’t lose consistency halfway through the set
I step in at the final stage, when everything is already built,
but the project still needs to hold together.
Where final direction matters most
Not during the shoot.
When everything is already built
and the full set still needs to hold together.
What I do
I direct the final stage of post-production —
retouch, color and finishing —
to keep the work consistent and ready for delivery.
What this changes
Fewer revisions
Clearer approvals
A campaign that holds together
Where I usually work
Beauty (cosmetic)
High-precision skin, preserved texture, controlled intervention.
Commercial portrait
Character-driven images with consistent tone and presence.
Post-production direction
Final-stage supervision for campaigns that require coherence across multiple outputs.
A few recent outcomes
Campaign / multiple stakeholders
Expected several review rounds
→ Closed cleanly on first pass, with one minor tonal adjustment
High-expectation project
Anticipated heavy feedback
→ Resolved with one simple round under tight timelines
Campaign sets
Images worked individually but not as a whole
→ Unified visual direction across full campaign set
How I work
I work per project, not per image. Because consistency doesn’t happen frame by frame.
1
Align direction
2
Set the
key image
3
Roll out with control
4
Keep feedback clean
5
Deliver ready to close
The final stage doesn’t need more activity. It needs more control.
The goal is not for the retouch to be noticed.
It’s for the image to make sense.
The difference is rarely in doing more.
It’s in knowing what stays.
Judgment before execution
Before touching an image, I read intention, art direction and final context.
The work is not to add more,
but to understand what needs to remain untouched.
Because retouching is not just about restraint —
it’s about decisions made in relation to the whole image.
Selected projects I’ve collaborated on
I work under standards where detail is not optional
Hi, I’m Fani Martín — retoucher and final image direction.
I make sure the one that already exists
arrives fully resolved,
without losing identity, intention or coherence along the way.
Precision in skin.
Control in color.
Respect for the person and the image.
No plastic skin.
No disconnected decisions.
What people say after working together
«I can delegate post-production without worrying. The result is solid from start to finish.»
“We had a complex shoot and Fani held the final result together with strong judgment and problem-solving.”
“She makes skin look refined without losing its essence.”
“Consistency, judgment and trust.”