I didn’t start by retouching campaigns. I started by observing.

From early on, I was drawn to how small adjustments shift the way an image is read —

not to transform it, but to notice when things start to drift.

I’m Fani Martín—

retoucher and final image direction.

I’ve spent over ten years working in post-production

across fashion, beauty and commercial campaigns.

And there’s one pattern I’ve seen again and again:

Images don’t fall apart during the shoot. They fall apart at the end.

When everything is “almost there”, more opinions come in, and the project starts looping.

That’s where I step in.

Not just to retouch,

but to make the decisions that keep things from dragging further.

I work with teams where there are multiple stakeholders, tight timelines,
and just enough room for things to get complicated — if no one brings it back together.

My role is simple:
align the image so it lands clean, coherent, and without last-minute chaos.

I refine without erasing.
Adjust without flattening.
And, above all, I pay attention.

Because it’s rarely one big decision that breaks an image — it’s several small ones no one fully closes.

I care about real skin, yes. But also about keeping the project from turning into four extra rounds no one planned.

And avoiding that “one last thing” that is never the last…

For me, luxury isn’t about excess.

It’s about control.

Tell me what you’re working on, timeline and where you are in post.

info@fanimartinretouch.com