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Retouch & Final Image Direction

Final-stage post-production for beauty,

campaigns and commercial stills.

I step in when the direction is already defined,
and make sure it arrives exactly as intended.

No overworking.
No unnecessary decisions.
Just a clear and controlled final image.

NARS · Calzedonia · Etam · Levi’s
12+ years of experience

Strong images don’t need to be fixed at the end.

They need to be carried with the same level of intention all the way through.

My role at this stage is to make sure the direction stays consistent,
so nothing shifts, nothing overbuilds, and nothing loses its place.

The image is already there.
I just make sure it arrives as it was meant to.

Beauty Photo-Woman face macro

Print demands a different level of precision

What feels balanced on screen needs to translate with the same intention on paper — in tone, texture and depth.

My role is to ensure that translation holds,
so the image maintains its presence across every format.

Not stronger. Not softer.
Just consistent with its original direction.

Cosmetic Beauty Photo-Women
Cosmetic Beauty Photo-Woman
Cosmetic Beauty Photo-Woman

Editorial print application

Cosmetic Magazine
Cosmetic Magazine
Cosmetic Magazine

A campaign works when everything moves together

Not because anything is wrong,
but because even small variations can shift how the whole set is perceived.

My role here is to align tone, skin and contrast across the series,
so the direction holds naturally from image to image.

Each visual keeps its identity,
while the campaign reads as one.

Cosmetic Beauty Photo-Women

Large-scale output requires absolute consistency.

Every transition, every tone, every detail needs to hold its place
when the image is expanded beyond screen.

My role is to maintain that control,
so the image performs the same way across formats, sizes and environments.

Not reworked.
Just held together with precision.

Large-format campaign — printed and displayed at scale

More detail doesn’t mean better post-production decisions

Most images already carry the intention they need.

My role is not to add more,
but to understand what should remain untouched.

Skin, texture and light already have structure.
The work is in preserving that structure, not overriding it.

Because knowing when to stop
is what keeps the image believable and intact.

Built on strong photographic direction.

The final stage is where the image settles into its final form.

Not by changing what’s already there,
but by making sure everything stays aligned until delivery.

My role is to hold that consistency,
so the work arrives clean, resolved and ready to be used.

No unnecessary revisions.
No shifts in direction.
Just a clear and controlled finish.

If the project is already strong, this is usually where it either holds — or quietly becomes round 4.

For selected collaborations, project availability and timelines:

Tell me what you’re working on, timeline, and where the project stands in post-production.

info@fanimartinretouch.com

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